International opening
One month ago, on September 5, we expanded our horizons by opening our first store on the Asian continent. We chose to establish ourselves in Seoul, South Korea.
Part of the team went there for the store's opening night on Friday, September 8. It was an intense evening, full of encounters, discoveries, and emotions.
The launch was a real success. With more than 800 test rides of our bikes in September, extensive press coverage, and hundreds of visitors, we are more excited than ever about growing in this market.
